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CCIP students learn about American banking at TD Bank
The Cross Cultural Internship Program (CCIP)
Internship in New York City

Pub Date: Thu, May 26, 2016
BY Joseph Fonseca (FUSIA) | Thu, May 26, 2016 EST

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On May 26th, a group of CCIP students visited the Flushing branch of TD Bank for a chance to learn about the American banking system and how it compares to the systems in Hong Kong and China. The bank's representative graciously took time to discuss TD Bank's history with the students, detailing how the company achieves community engagement and the ways in which branding has helped it stand out from other banking institutions.

"In Asia, we only discuss American banks when there is a financial crisis," said Dongqing Liu (Cathy), an activity leader and mechanical engineering student from Nanyang Technological University. "I felt like this gave me a completely new perspective, and I really appreciated hearing about the different ways that the bank helps out in the community."

Founded in Canada, TD Bank has extended banking hours and is open seven days a week. Their branches are designed without windows between the tellers and customers to create a more open environment. At the talk, students learned about how the bank distinguishes itself from its competitors through its unique business practices and niche positioning.

The visit also included a walkthrough of the facilities, with a description of the rationale behind each design and an opportunity for the students to ask questions. Overall, it was a useful time for students in both financial and unrelated majors to gain insight into the operations and branding of a banking institution in the United States.

Zhijing Jin (Maggie), another activity leader and engineering major from the University of Hong Kong, said, "Getting to learn about a new financial perspective and seeing how things work behind the scenes was fascinating. Being able to open a bank account with them is also great, because I can experience the bank firsthand. The bank staff were very personable and professional, while the design really does make the bank feel more open and personal than other banks."


ABOUT:

The Cross Cultural Internship Program (CCIP) is a cultural exchange internship program that takes place in New York City every year. It is dedicated to fostering mutually beneficial East-West cultural exchange, targeting exchange visitors from Asia and the Pacific region.

CCIP provides exchange visitors and host organizations the opportunity to exchange insights, ideas, and experiences. Through the program, participants acquire practical knowledge and cultural experiences, and host organizations connect with the international community and stay abreast of trends in the global marketplace.

CCIP is organized by FUSIA Communications, one of the approximately 95 J-1 intern designated visa sponsors in the nation. FUSIA is responsible for the selection of interns as well as supporting and monitoring theĀ¬m during the program.

CCIP is a structured, full-placement internship program. Since 2008, CCIP has provided internship opportunities to over 850 exchange visitors. In 2015, 71 students were selected out of 1050 applicants. They were matched to 20-plus host organizations of diverse disciplines including government district offices, law firms, publishing houses, media firms, advertising agencies, real estate agencies, and more.


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